Saturday, November 25, 2006

Halfords' Bikes

The Birmingham Post have an article noting that Halfords' latest results put it 'in the black'. Halfords supplies one in every three bicycles sold in the UK, and the company said folding bikes used for commuting, particularly on public transport, "performed particularly well".

Halfords have a long history of selling folding bikes but generally as a minor sideline to the 'popular stuff'. Whether it is the result of the Congestion Charge, a reaction to the London bombings or a rare outbreak of commuter sanity, folders have become a significant section of the mainstream bicycle market.